The Tipping Point // Malcolm Gladwell.


Immersive storytelling and graspable pedagogy are Malcolm Gladwell’s typical artilleries. Translating the provocative or the mundane, the simple or the complex into a gripping read is his game. The Tipping Point is a bulls-eye of transfiguring the mundane wisdom (little things can make a big difference) into a simplistic yet provocative phenomenon. The Law of the Few (Connectors, Mavens, and Salespersons), the Stickiness Factor, and the Power of Context are the uncomplicated elements for the recipe of explosive spellbind–the tipping point.

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